Kenyan faculty, graduate students and publishers were exposed to a case writing workshop by world renowned Prof. Satyendra Singh of Winnipeg University, Canada on Monday, 30th August 2010 at the Safari Park Hotel. The workshop was a melting point of knowledge and ideas as was attended by academia from the country’s leading universities: Kenyatta University, Daystar University, Inoorero University, JKUAT, Kenya Methodist University, Baraton University, Mt. Kenya University, Kenya Polytechnic University among other institutions of higher learning.

The workshop, which was organized by Inoorero University, demystified the secrets of writing and publishing academic papers and cases. Research and case writing are very vital concepts in institutions of higher learning and publishing is essential for dissemination of findings to academia, industry players and project developers for the sake of novelty and development.

Quality and number of publications are one of the major criteria used in profiling and grading universities, with those without any publications standing almost no chance in the list of universities which offer quality education. Moreover academicians and professors with many publications to their name conduct respect and clout among peers and students in the education fraternity. The number of publications in their CVs gives them a status of profile and propels them in terms of perception as high-order thinkers.

The workshop could not have come at a better time since Masters and PhD students tend to struggle in writing their thesis and projects after completion of their course work; this challenge leads to students suspending their studies for long periods of time.

This workshop was not only geared towards equipping the participants with tactical writing and cases presentation, it also guided them on how to predict emerging opportunities and study consumer behavior.

For the Kenyan faculty, graduate students and publishers, the case writing workshop assisted ready cases attending the workshop to publish at least one case in a journal in 2011.